Generate More Direct Marketing Leads with TicorMarketingCenter ...

We are very excited to announce that we?ve recently rolled out a complete print marketing solutions website at TicorMarketingCenter.com. ?At TicorMarketingCenter.com you?ll find a massive selection of postcards, newsletters, and flyers all professionally designed with one purpose in mind; generating leads.

Real estate professionals that take advantage of TicorMarketingCenter.com will benefit from:

• One-stop shopping for print marketing
• Direct mail lead-capture technology
• Measurable lead generation tools
• Automatic market update emails to subscribers

High Producing Agents Use Direct Mail Marketing

Direct-Mail Marketing has been a long-time staple in the marketing mix of high producing real estate agents. ?Research tells us that real estate professionals spend the largest chunk of their marketing budget on direct mail marketing (source). ?Postcards are put to use for promoting new listings, celebrating recently sold listings, sharing neighborhood transaction reports, and sharing items of value to ?sphere of influence? or ?farm? lists. ?By and large, people generally agree that postcard marketing is an effective means of generating leads and referrals. ?But?

What is the Return on Investment for Direct Mail Marketing?

One of the challenges with postcard marketing has always been measuring the return on investment. ?Much time, effort, and dollars are consumed in order to create, print, and deliver the postcards. How do we know it?s working? ?As the old John Wanamaker saying goes, ?I know that half of my marketing dollars are wasted? I just don?t know which half.? ?We believe direct mail works, but wouldn?t intelligence about our target audience serve to improve future campaigns and follow-up strategies? ?Of course it would!

Direct-Mail companies tell us that the average response rate for 100 postcards is 1-2%. ?This low number seems vague and unsatisfying when we consider current advancements in technology and the ability we now have to measure the reach of our digital marketing channels including: website traffic, social media engagement, video views, email campaign opens & clicks, etc?

If You Can Measure It, You Can Manage It

Now is the time to bring direct mail marketing out of the stone age and begin measuring the effectiveness of each campaign. ?TicorMarketingCenter.com leverages Corefact lead-capture technology to overcome the challenge of measuring the effectiveness of direct mail campaigns. ?Ticormarketingcenter.com?is your one stop online marketing portal to effectively grow your business and dominate the real estate market.

Here?s how it works:

• Each postcard that you send includes a strong call to action inviting the recipient to view a market report for their neighborhood.
• When a recipient accesses the free market report, you will be notified via email and their activity will be stored in the TicorMarketingCenter ?Contacts and Leads Center? for you.
• While viewing the free market report, the recipient will automatically be invited to receive similar market reports via email on a monthly basis. ?These responses are also tracked in the TicorMarketingCenter.com ?Contacts and Leads Center?.

Increased Direct Mail Response

How effective is our Lead-Capture technology? The average response rate after 6 mailings is 25%

The Results:

• More of your target audience is directed to your website
• You will be able to track who has responded to your direct mail campaigns
• You will automatically stay in touch with more of your target audience with market data
• You will generate more leads!

What to do:

• Visit TicorMarketingCenter.com
• Click the Sign Up button to sign up for free
• Choose from hundreds of professionally-designed templates
• Upload your address list, place your order and begin measuring your results!

Remember, it?s free to sign up and you are only charged when a print order is placed.? Sign up today or contact us for more information!

Questions or Comments? ?Please share below!

Source: http://www.ticorblog.com/blog/generate-more-direct-marketing-leads-with-ticormarketingcenter-com/

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